Potential Impact of a Leaflet Campaign

Executed well, a door2door campaign can really increase your business income.  Statistics from the Data and Marketing Association found 89% of consumers remember receiving a door drop mailing, more than any other media channel.  Not only that, 45% of respondents regularly keep flyers for future reference*, often putting them on the pinboard or a kitchen drawer.  ​​

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Leafleting is a great tool to grow your business with many advantages over other forms of marketing.  In a world where we are all exposed to hundreds of digital messages and adverts, leaflets provide a physical object that your potential customers can hold onto and keep for future reference. 

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Your leaflet campaign can also be targeted to specific locations ensuring your message reaches those most likely to be interested in your products or services.  Also relative to other marketing forms, leafleting is comparatively inexpensive making it a more viable option regardless of the size of the business.

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Here at Leaflet Media, we can offer help and advice to ensure you make the most of your campaign.  A few key things to keep in mind for achieving maximum impact include:

• Ensure strong visuals as people are drawn to content with appeals visually.

• Keep words to a minimum and easy to read and understand.  Make sure you get across your key messages and stress to those potential customers how you are different from competitors.

• If possible include a special offer to increase memorability and increase the likelihood of those seeing the leaflet engaging with your business.

• Make sure you include your business contact details so those potential customers can get in touch with you.