Why GPS tracked delivery matters when you pay for leaflets

When you pay for leaflets to be delivered, you want to know they actually went through the doors you paid for. GPS tracking gives you a way to check.

Leaflet distribution happens out of sight. You hand over a few thousand leaflets, and a few days later the campaign is finished. Without some kind of record, it is hard to know whether a quiet response means the offer did not work or the leaflets never arrived. This guide explains what GPS tracking shows, why it matters, what to ask any distributor and how to use tracking to plan better campaigns.

What GPS tracking shows

Each distributor carries a GPS tracker while they deliver. The tracking records the route they walked, so you can see which streets were covered and when.

That gives you a picture of the round as it actually happened. You can compare it with the streets you asked for and see whether the coverage matches.

Why it matters

Without tracking, you are relying on trust. With it, you have a record of where your leaflets went, which helps you judge the results of your campaign and plan the next one.

It matters most when you are trying to learn from a campaign. If one area responds well and another does not, tracking helps you rule out missed delivery as the reason, so you can focus on what actually made the difference, such as the offer, the timing or the kind of homes in that area.

Why it matters in Surrey

Surrey rounds vary a great deal. Dense streets near the centre of Woking or Croydon are quick to walk. Commuter towns such as Frimley and Byfleet mix terraces with larger homes. Rural areas near Cranleigh can involve long driveways and lanes where homes are spread out. Those harder rounds take longer, and they are exactly the places where it is most useful to see what was covered.

A distributor typically covers around 1,000 properties in a 7 to 8 hour day. Knowing that helps you judge whether a quote and a timeline are realistic for the work involved.

Questions to ask any distributor

• Is every round GPS tracked, or just some?

• Can I see the tracking for my campaign?

• Are distributors supervised?

• What happens if an area is missed?

It is worth asking these before you book, whoever you use. A clear answer to each one tells you a lot about how a distributor works. A vague answer, or a reluctance to share tracking, is a good reason to ask more questions before you hand over your leaflets and your budget. A good distributor should be happy to explain how rounds are planned, checked and put right if something goes wrong.

Tracking plus supervision

Every Leaflet Media round in Surrey is GPS tracked, and our delivery teams are supervised.

Tracking and supervision do different jobs. Tracking gives you a record of the route. Supervision means someone is responsible for the team on the ground. Together, they give you more confidence than either one alone.

Using tracking to plan your next campaign

Here is a hypothetical example of how tracking can help.

A window cleaning business books a drop across three neighbourhoods in Epsom and Ewell. Two of the areas bring in enquiries, and one is quiet. The owner checks the tracking and sees that all three areas were covered as planned. That rules out delivery as the problem, so the owner looks at the quiet area more closely and realises most of the homes are flats, which are less likely to need window cleaning. The next campaign focuses on the two areas with houses.

Step by step: making the most of tracked delivery

• Agree the streets or postcodes clearly before the campaign starts.

• Ask to see the tracking once the round is complete.

• Compare the tracked route with the area you booked.

• Note which streets bring enquiries, using an offer code or by asking customers.

• Use the results to choose the streets for your next drop.

Common mistakes

Assuming all distributors track every round. Ask the question directly.

Not looking at the tracking. A record only helps if you use it.

Blaming the leaflet without checking delivery. Check coverage before you change your offer.

Judging on price alone. A cheap quote is poor value if you cannot tell where the leaflets went.

Frequently asked questions

Is every Leaflet Media round tracked?

Yes. Every round in Surrey is GPS tracked, and our teams are supervised.

What does the tracking record?

It records the route the distributor walked, so you can see which streets were covered and when.

Does tracking cost extra?

GPS tracking is part of how we deliver every round. Our starting prices are on our leaflet distribution prices page.

How long have you been delivering in Surrey?

We have delivered leaflets across Surrey since 2014.

Find out more

Read about our GPS tracked leaflet distribution, see how our door drop marketing works, or email surrey@leaflet-media.co.uk for a quote. You can also call 07525 722 427, Monday to Friday, 9:30am to 4:30pm.